Jess West, Lead Editor

Jess West, Lead Editor

Jess West is the Lead Editor at HomeWise Review and has a special passion for hair and beauty. She loves finding products that help women feel put together, confident, and cared for, even on busy days when life feels anything but polished. Her editorial style is grounded in practicality, clear research, and a focus on what works in real homes, not just in marketing copy. As a wife and mom of two, Jess brings a family-first perspective to every review, with a strong interest in beauty products that deliver real value, simple routines, and results you can actually notice.

Best Permanent Hair Dye

Best Permanent Hair Dye

Best for natural shine L’Oréal Paris Superior Preference Delivers rich, multi-dimensional color with a glossy finish and broad shade options for salon-quality results at home. Check Price on Amazon We may earn a small referral fee Nothing humbles you faster…

Best Dark Brown Hair Dyes

Best Dark Brown Hair Dyes

Best for rich, multi-tone color Garnier Nutrisse Nourishing Color Creme 40 Dark Brown Delivers a deep coffee shade with nourishing oils to keep hair soft and dimensional, not flat. Check Price on Amazon We may earn a small referral fee…

Best Henna Hair Dye

Best Henna Hair Dye

Smoothest, richest copper stain BAQ Rajasthani Henna Powder (100%) Delivers warm copper to auburn tones with a fine sift for easy application and lasting shine, ideal for first-time henna users and gray blending. Check Price on Amazon We may earn…

Best At-Home Hair Dye

Best At-Home Hair Dye

There’s a special kind of regret that hits when you rinse out a “no-drip, salon-quality” box dye and your thick hair still feels like straw—or the color comes out way darker than the picture. I’m not interested in pretty promises;…

Best Body Wash for each Skin Type

Best Body Wash

Top pick Vanicream Gentle Body Wash Vanicream is not the most indulgent-feeling wash in this group. Best for: Vanicream is not the most indulgent-feeling wash in this group. Highlights: It is the least complicated.; That is exactly why it is…

Best Body Lotion by Skin Type and Concern

Best Body Lotion

Pick your perfect lotion in 60 seconds. Finding the “best” body lotion is about fit, not hype. Daily life pulls water out of skin, so the right pick balances three jobs: humectants to draw in water, emollients to smooth, and occlusives to keep it from drifting off. Your ratio changes by season and routine. Many […]

Home Acrylic Nail Kits That Actually Feel Salon-Worthy

Best Home Acrylic Nail Kits

Complete Pro-Ready Kit Mia Secret Professional Acrylic Kit All-in-one system with EMA monomer and powders ensures salon-quality acrylics at home with consistent, beginner-friendly results. Check Price on Amazon We may earn a small referral fee Looking for a budget alternative? KISS French Acrylic Sculpture Kit Salon-style acrylics at home with safer formulas and fewer headaches. […]