Jess West, Lead Editor

Jess West, Lead Editor

Jess West is the Lead Editor at HomeWise Review and has a special passion for hair and beauty. She loves finding products that help women feel put together, confident, and cared for, even on busy days when life feels anything but polished. Her editorial style is grounded in practicality, clear research, and a focus on what works in real homes, not just in marketing copy. As a wife and mom of two, Jess brings a family-first perspective to every review, with a strong interest in beauty products that deliver real value, simple routines, and results you can actually notice.

Top Blonde Hair Dyes Worth Trying

Best Blonde Hair Dye

Blonde box dye is one of those “it’s fine… until it isn’t” situations: one wrong pick and you’re left with brassy roots, patchy mids, and hair that feels like it’s begging for a deep conditioner. Since my hair is thick…

Top Black Hair Dyes

Best Black Hair Dye

Best for realistic, glossy black L’Oréal Superior Preference 2 Soft Black Delivers a rich, natural black with reflective shine and smooth, even coverage. Check Price on Amazon We may earn a small referral fee Black hair dye sounds simple until…