Jess West, Lead Editor

Jess West is the Lead Editor at HomeWise Review and has a special passion for hair and beauty. She loves finding products that help women feel put together, confident, and cared for, even on busy days when life feels anything but polished. Her editorial style is grounded in practicality, clear research, and a focus on what works in real homes, not just in marketing copy. As a wife and mom of two, Jess brings a family-first perspective to every review, with a strong interest in beauty products that deliver real value, simple routines, and results you can actually notice.

Joined: August 6, 2025
Articles: 2923

Haircare

Olive Oils for Hair: How to Use Them Well

Top daily EVOO for fine–medium hair California Olive Ranch Extra Virgin Olive Oil Light and clean EVOO that detangles gently and adds soft shine without weighing down hair. Check Price on Amazon We may earn a small referral fee Beautiful hair loves fat—specifically, the fatty acids and antioxidants in a good extra-virgin olive oil (EVOO). […]

Jess West, Lead Editor
October 22, 2025

Haircare

Best Oils for Black Hair Growth (and Retention)

Best for sealing & retention Pure Jamaican Black Castor Oil (JBCO) Locks in moisture and strengthens fragile ends to keep coarse, high-porosity hair healthy and breakage-free. Check Price on Amazon We may earn a small referral fee Healthy, thriving natural hair is mostly about retention—keeping what you grow. The right oils help you do exactly […]

Jess West, Lead Editor
October 22, 2025

Haircare

Jamaican Black Castor Oil for Hair Growth: What It Can (and Can’t) Do

Hair Care Benefits Jamaican Black Castor Oil: Real Hair Gains Discover how JBCO supports scalp health, locks in moisture, and reduces breakage for stronger, shinier textured hair over time. If you’ve scrolled hair-Tok or natural-hair forums, you’ve seen the hype around Jamaican Black Castor Oil (JBCO). Fans say it helps thinning edges, breakage, and shine—especially […]

Jess West, Lead Editor
October 22, 2025

Haircare

Hair Oils for Fine Hair That Do Not Grease

Lightweight heat protection Olaplex No.7 Bonding Oil Delivers glossy, frizz-free shine while safeguarding fine hair from heat up to 450°F with just a drop. Check Price on Amazon We may earn a small referral fee Looking for a budget alternative? Verb Ghost Oil If your strands go flat the second you look at an oil, […]

Jess West, Lead Editor
October 22, 2025

Haircare

Hair Cream for Curly Hair That Actually Feels Good

Top for deep hydration SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie Delivers rich moisture and slip to define and soften Type 3 curls and Type 4 coils while taming frizz. Check Price on Amazon We may earn a small referral fee Curly hair loves moisture, slip, and flexible hold. If you’re fighting frizz or flatness, […]

Jess West, Lead Editor
October 22, 2025

Skincare

Face Washes for Women by Skin Type: What to Look For

If your cleanser is too harsh, everything you apply after has to work twice as hard. If it is too mild, sunscreen, sweat, and makeup stick around and clog things up. The sweet spot is a face wash that cleanses without stripping, keeps your barrier calm, and plays nicely with the rest of your routine. […]

Jess West, Lead Editor
October 22, 2025

Haircare

Purple Shampoos for Blonde & Gray Hair That Keep Brassiness Away

Best Purple Shampoos for Blonde and Gray Hair

Top for heavy brass removal Fanola No Yellow Purple Shampoo Effectively eliminates stubborn yellow tones in just one or two uses for bright, fresh platinum and silver hair. Check Price on Amazon We may earn a small referral fee Brassy yellow tones creep into blonde and gray hair from sun, hard water, heat tools, and […]

Jess West, Lead Editor
October 22, 2025

Makeup

Best Eyeliner and Brow Products by Finish, Hold, and Budget

Cluster Guide Brows and liner fail for very specific reasons. Brow gels can look fluffy for ten minutes and then drop. Pencils can turn blocky. Liquid liner can stamp onto oily lids, skip over texture, or dry out before you…

Jess West, Lead Editor
October 22, 2025

Skincare

Retinol vs Retinal: Which One to Start With?

Best for Effective, Gentle Retinoid Start Retinal 0.05% Serum Delivers faster, visible texture and tone improvements with soothing support for sensitive skin experienced with retinol. Check Price on Amazon We may earn a small referral fee Looking for a budget alternative? Retinol 0.2% Cream Most of us reach for “retinol” when we want smoother texture, […]