Jess West, Lead Editor

Jess West is the Lead Editor at HomeWise Review and has a special passion for hair and beauty. She loves finding products that help women feel put together, confident, and cared for, even on busy days when life feels anything but polished. Her editorial style is grounded in practicality, clear research, and a focus on what works in real homes, not just in marketing copy. As a wife and mom of two, Jess brings a family-first perspective to every review, with a strong interest in beauty products that deliver real value, simple routines, and results you can actually notice.

Joined: August 6, 2025
Articles: 3013

Makeup

NYX Bare With Me Concealer Serum Review for Tired Under-Eyes

Best for natural, hydrating coverage NYX Bare With Me Concealer Serum Brightens tired under eyes with a lightweight, serum texture that offers comfortable medium coverage all day. View on Amazon We may earn a small referral fee NYX Bare With…

Jess West, Lead Editor
October 30, 2025

Makeup

Makeup Base Builder: Primer, Foundation, and Concealer by Skin Type and Age

Build a makeup base by finish, coverage, skin behavior, and wear needs, then jump to specialist primer, foundation, concealer, powder, and spray guides.

Jess West, Lead Editor
October 30, 2025

Skincare

Everyday Body Care Hub: Lotions, Washes, Hands, Feet, KP, Strawberry Legs

Build a gentle body-care baseline, then follow the right path for dry skin, eczema-prone skin, KP, shaving-related dots, hands, or heels.

Jess West, Lead Editor
October 30, 2025

Fragrance

Your Signature Scent Wardrobe: Day, Office, Date Night, Cozy Night In

Curated Signature Scents Build Your Perfect Scent Wardrobe Discover why having a tailored set of perfumes for different occasions simplifies your fragrance choices and complements your evolving skin chemistry. Finding one perfect perfume is stressful. Finding four that each do…

Jess West, Lead Editor
October 30, 2025

Makeup

Over 40 Makeup Routine for a Natural Finish Without Caking

Build a natural everyday makeup routine with comfortable prep, thin coverage, strategic color, soft eye definition, and selective powder for visible texture.

Jess West, Lead Editor
October 30, 2025

Skincare

Body Skin SOS: Razor Bumps, Ingrowns, Strawberry Legs, and Itching

Post-Shave Skin Relief Calm Razor Burn & Prevent Ingrowns Quickly Discover gentle ways to soothe shaving irritation and restore moisture after hot showers without harming your skin barrier. Real talk. You shaved fast, hopped in a hot shower, and now…

Jess West, Lead Editor
October 30, 2025

Haircare

Salon-Style Hair at Home: Blowouts, Curls, and Frizz Control

Use sectioning, airflow, tension, cool-down time, and the lowest effective heat to create a smoother blowout, flexible curls, or controlled frizz at home.

Jess West, Lead Editor
October 30, 2025

Haircare

At-Home Hair Color: Roots, Breakage, Regrowth, and Going Dark

Color At Home Without Wrecking Your Hair

Safe At-Home Coloring Tips Color Your Roots Without Hair Damage Learn smart strategies to refresh roots and deepen color at home while avoiding breakage and uneven tones. Coloring at home can either be totally manageable or a slow-motion disaster. Most…

Jess West, Lead Editor
October 30, 2025

Beauty

Menopause Beauty Survival Kit for Hair, Skin, Nails, and Confidence

Menopause Beauty Tips Survive Menopause Changes with Care Navigate hair thinning, dry skin, and brittle nails during menopause with practical routines that support beauty and confidence. At some point in your 40s or 50s, everything starts changing at once. Hair…

Jess West, Lead Editor
October 30, 2025

Skincare

Strawberry Legs After Shaving: A Safer Smoothing Routine

Learn what can cause dark follicular dots on the legs, how to adjust shaving and moisturizing, when to try a keratolytic, and which warning signs need medical care.