Concentrated butter-cream that restores softness and locks in moisture for dry, high-density curls.
We may earn a small referral fee
Dry curls can turn rough and puffy fast when a lightweight leave-in is not enough. As I Am DoubleButter Cream promises deeper softness and lasting moisture, but its rich texture can be either a blessing or too much.
Overview
As I Am DoubleButter Cream, often sold as the brand’s Rich Daily Moisturizer, is a thick moisture cream made for curly and coily hair that runs dry, rough, or puffy. The core promise is simple: help hair hold onto softness, feel more manageable, and look smoother without the stiff finish you get from a strong styler.
Key Specs
| Product type | Rich daily moisture cream |
|---|---|
| Price | Usually about $10 to $15, depending on retailer |
| Size | 8 oz jar |
| Texture | Dense butter-cream, thicker than a standard leave-in |
| Best for | Dry, thick, curly to coily hair, especially mid-lengths and ends |
| Use frequency | Small amounts daily or as needed between wash days |
| What it does best | Softness, moisture retention, shine, and reducing rough ends |
| What it does not do well | Strong hold, crisp curl definition, or lightweight volume |
Who It’s For
This cream makes the most sense for shoppers with type 3 and type 4 hair, high-density curls, or ends that dry out long before wash day. It also suits twist-outs, braid-outs, stretched styles, and protective styling routines where moisture matters more than hold. If your hair is fine, low-density, or easily weighed down, this will likely feel too rich for regular all-over use.
Performance & Feel
The first thing to know is that DoubleButter Cream is genuinely thick. It looks heavy in the jar and feels dense on the fingers, but it softens once you warm it in your palms. That richness is the whole point, yet it also means technique matters. On damp hair, it spreads much better and gives a smoother finish. On dry hair, especially if you use too much, it can sit on top and feel more coated than moisturized.
In day-to-day use, this works more like a moisturizer and sealant than a true leave-in conditioner. It does a very good job softening rough ends, calming down frizz on stretched styles, and making older twist-outs feel revived instead of brittle. Hair stays pliable and touchable, which is a nice change if you do not enjoy crunchy stylers. There is some added shine too, but it reads as healthy softness rather than high gloss unless you overapply.
What it does not really do is set a style. If you are hoping for strong curl definition, long-lasting wash-and-go hold, or big airy volume, this is not the product to rely on alone. Most people will get the best result by using it either over a lighter, water-based leave-in or under a gel, depending on the style. It is especially helpful on the mid-lengths and ends. Near the roots, it can be too much unless your hair is very coarse or very dry.
A little goes a long way, and that matters for value. Start with a pea-size for short hair or a dime-size per section for medium to long curls. Emulsify it well in your hands first, then press it in rather than dumping it on one spot. Used carefully, the jar lasts a while and feels like a sensible buy. Used carelessly, it can create buildup fast and leave hair looking dull or limp by the next day.
Pros & Cons
- Pro: Excellent moisture payoff for dry curls, coils, and rough ends.
- Pro: Very useful for twist-outs, braid-outs, buns, and refresh days when softness is the goal.
- Pro: A small amount is effective, so the jar stretches well for the price.
- Pro: Leaves hair soft and flexible instead of stiff or crunchy.
- Con: Easy to overapply, especially on fine, low-density, or easily weighed-down hair.
- Con: Offers minimal hold, so definition seekers will likely need another styler.
- Con: Can leave a coated feel or buildup if used too often without clarifying.
💡 Editor’s Final Thoughts
As I Am DoubleButter Cream is worth buying if your hair stays dry, your ends feel rough, and richer creams usually work well for you. It is especially solid for thick curls, coils, stretched styles, and moisture-focused routines on a budget. If your hair prefers airy, lightweight products, skip it. This is a moisture-first product, not a styling hero.
See also
If your hair needs deeper repair before you judge any moisture cream, start with our Briogeo Don’t Despair, Repair! deep conditioning mask review.
- Olaplex No.7 Bonding Oil review for extra shine and a lighter finishing step after styling.
- Oribe Supershine Moisturizing Crème review if you want a smoother, more polished cream comparison.
- Kérastase Bain Divalent shampoo review if oily roots or product buildup are part of your routine.
- Check out our review of the Bio Ionic 10X styling iron if you also straighten or silk press textured hair.
Frequently Asked Questions ▾
Is As I Am DoubleButter Cream a leave-in conditioner?
Not exactly. It behaves more like a rich moisturizer or sealing cream. If your hair is very dry, you may still want a lighter, water-based leave-in underneath it.
Can fine hair use DoubleButter Cream?
It can, but very carefully. Use a tiny amount only on the ends or for spot treatment. If your hair gets limp easily, there are lighter creams that will usually be a better everyday fit.
Should I apply it on wet or dry hair?
Damp hair is usually best. The cream spreads more evenly, absorbs better, and is less likely to leave a heavy coating. On dry hair, use just enough to refresh frizzy areas or soften dry ends.
Does DoubleButter Cream define curls?
It can help curls look smoother and less frizzy, but it does not provide strong hold. For longer-lasting definition, pair it with a gel or mousse.
How often should I use it?
Use it as needed, not automatically every day. Dry, coarse hair may enjoy frequent use, while finer or lower-density hair may do better using it only after wash day or during a midweek refresh.
As an Amazon Associate, we earn from qualifying purchases made through links on our site.